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Social gaming most commonly defined as playing online games offered and hosted on social networking platforms or on online social gaming platforms which allow or involve social interaction between players.
The characteristics of social gaming are based on social platforms, allow casual gaming, free-to-play, turn based games, involve virtual currency and accessible through mobile phone applications.
Social casino is a sub segment of social gaming which permit players to play casino based social games, which is inspired by real money versions of the casino games.
Social casino gaming is the gambling of a virtual currency without the chance of real loss or gain. Generally, there are two business models employed in the social casino gaming industry named as Up-front and Free game or freemium or free-to-play commercial model.
The different categories or types of social games are casino style, poker, slots, bingo and various other table games.
The global social casino market is expected to increase at high growth rates during the forecasted period The global social casino market is supported by various growth drivers, such as, rising number of social media users, growing global population, budding internet penetration, emerging smartphones and gaming traffic, etc.
This lets companies attract paying customers from various networks, at a lower cost. Lack of social gambling regulatory policy boosting growth.
And there is very strong, good quality and elaborated regulatory policy to support it that includes both regional policies, and the probability of winnings per user.
All of this is governed by state rules and laws. So why is social gambling much more attractive? The main reason is that the regulatory policies it operates under are governed not by countries, but by the platforms themselves.
This means that in the social casino gambling all that you win is purely for fun. It has no financial value — you cannot withdraw any winnings.
Accordingly, it is not regulated. No matter what you do with your game, like dropping or increasing the rate of winnings, neither you nor the player will not lose anything.
The only thing that matters is the level of fun from the process — gamers will either like it or on the contrary will not like to play. Therefore, contrary to real money operators there are no real limitations, and this helps boost the introduction of new game types and improve growth like nothing else.
After Facebook announced Instant Games, allowing third-party developers to deliver content directly to social network users, many Western tech giants took up the initiative.
With its release of iOS 11, Apple made moves to bite off a piece of the hybrid messaging pie by introducing a completely overhauled version of iMessage, letting Apple users play ….
Virtual sports are the latest fad in gambling. Thanks to the high influence of technology on the entertainment and outcome of games, virtual sports are one of the most in-demand areas in the gaming industry.
Today, gambling operators like Betradar allow betting on the following virtual disciplines: Addition of skill-based gaming mechanics The first place in social casino games trends takes the introduction of skill based game mechanics.
Live dealer introduction to imitate real money casino Another point is the potential addition of live dealer gambling.
Streams as a key way to attract new gamblers From the point of view of attracting new gamers to the social mobile casino, there will be even more marketing resources spent.
They have more than 5 million followers on Facebook. Slots and Wizard of Oz slots. You can see their casino games here. This is from IGT.
They offer more than 70 different slots, as well as video poker, blackjack, roulette and more. They have more than 7.
They offer a large variety of games, too. You can play craps, slots, blackjack and roulette. They offer , free bonus chips, free spins, bonus games, jackpots and free daily games.
They have more than , followers and , users. There are many others. A search on Facebook or in the Apple or Android app store will reveal tons of game and app options.
Keep in mind many, if not most of these examples will apply to ALL social network games — not just casino. Thus, more people are open to sharing their results.
This covers a wide assortment of things. Often times — depending on the game — virtual goods can help you get farther in the game, or achieve a higher score.
This is sort of like a movie or TV show. A game can inject a product or brand into the game in some way. In-game product placements can cost hundreds of thousands of dollars depending on the placement and how popular how many users, activity, etc.
This often goes hand in hand with advertising. The developer creates the game, but leave it open for branding. These are the most common monetization methods.
However, sometimes a developer will try a unique way to make money. Take Zynga, for example. But no more than 14 months later they decided to close both real money options because they struggled to convert free money players into real money players.
This is a challenge even online casinos and poker rooms struggle with today. We found an interesting interview at VegasSlotsOnline.
One of the interesting things she pointed out is that social gaming is more like shareware than traditional gambling. Yes, because gambling is regulated and shareware is not.
In a shareware game, anything goes. You can completely control the player experience. You can make their luck run in streaks.
You can give them volatility like a roller coaster. You can change the RTP so they win all month and go broke on payday. If you have an idea and you think it will give you a competitive edge, there is nothing stopping you from trying it in a social gaming environment.
Social casino developers can do anything. It might lead the person to signing up to a real money casino with unrealistic expectations.
Or, maybe manipulate them into buying in-game purchases to try to win more often. That the person playing should have educated themselves on how gambling works.
And, at the very least that the casino has an advantage on nearly every bet made under their roof. And we have to create laws, rules and regulations that protect the lowest common denominator — the gullible people who fall too easily for pipe dreams.
Another is the addictive nature of these games. Griffiths this can be bad too. But that addiction can also come in the form of time spent.
The time you lose playing these games can have a negative impact on your life, too. And then you have the risks associated with freemium games that have in-game purchases.
So, those are some of the bigger risks or downsides to social casino games. But not everyone agrees social casino gambling is dangerous. But lawmakers have no idea, either.
Because social gambling games are similar, if not identical to real gambling games — and also have addictive qualities — there have been many debates about whether or not social games need to be regulated.
Then they talked about each individual state. Each state defines gambling as betting on a game of chance.
The one common denominator they found is that gambling involves putting up something of value to get something of value back out. So, they took that and applied it to a social casino app.
One example they gave was about how, in Japan, you can play Pachinko a casino-like game and earn currency in the form of small metal balls.
These balls can be traded for real-world items — even cash — without consequence. Venture Beat asked Matt Jacobs, a Sacramento-based former federal prosecutor who has worked on some gambling related cases.
One of the potential issues in some games is how you get virtual goods out. These goods are advertised as costing money, even just a buck or two.