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Paley had a different idea, designed to get CBS programs emanating from as many radio sets as possible: Paley had no such split loyalties: Paley had an innate, pitch-perfect, sense of entertainment, "a gift of the gods, an ear totally pure", [20] wrote David Halberstam.

CBS time salesmen recognized early on that this intimate connection could be a bonanza for advertisers of female-interest products.

Reynolds tobacco company, whose cellophane-wrapped Camel cigarettes were "as fresh as the dew that dawn spills on a field of clover".

As the decade progressed, a new genre joined the daytime lineup: Although the form, usually in quarter-hour episodes, proliferated widely in the mid- and late s, they all had the same basic premise: The helping-hand figures were usually older.

Thanks to its daytime and primetime schedules, CBS prospered in the s. The extraordinary potential of radio news showed itself in , when CBS suddenly found itself with a live telephone connection to a prisoner called "The Deacon" who described, from the inside and in real time, a riot and conflagration at the Ohio Penitentiary ; for CBS, it was "a shocking journalistic coup".

It was in this climate that Paley set out to "enhance the prestige of CBS, to make it seem in the public mind the more advanced, dignified and socially aware network".

Since there was no blueprint or precedent for real-time news coverage, early efforts of the new division used the shortwave link-up CBS had been using for five years [40] to bring live feeds of European events to its American air.

A key early hire was Edward R. Murrow in ; his first corporate title was Director of Talks. He was mentored in microphone technique by Robert Trout , the lone full-time member of the News Division, and quickly found himself in a growing rivalry with boss White.

Halberstam described Murrow in London as "the right man in the right place in the right era". He was indeed reporting on the survival of the English-speaking peoples.

Once the war was over and Murrow returned for good, it was as "a superstar with prestige and freedom and respect within his profession and within his company".

Paley himself, [52] and with a foe that formidable, even the vast Murrow account would soon run dry. The flood of publicity after the broadcast had two effects: As wound down, Bill Paley announced that would "be the greatest year in the history of radio in the United States.

The CBS of the s was vastly different from that of the early days; many of the old guard veterans had died, retired or simply left the network.

As Paley grew more remote, he installed a series of buffer executives who sequentially assumed more and more power at CBS: Orally," which CBS salesmen used to great effect bringing in new sponsors.

Despite the influx of advertisers and their cash, or perhaps because of them, the s were not without bumps for the radio networks.

CBS was also hit, though not as severely: On the air, the war affected almost every show. Variety shows wove patriotism through their comedy and music segments; dramas and soaps had characters join the service and go off to fight.

A few shows submitted scripts for review; most did not. The ban on ad-libbing caused quizzes, game shows and amateur hours to wither for the duration.

Surprising was "the granite permanence" of the shows at the top of the ratings. One day, while Freeman Gosden and Charles Correll were hard at work at NBC writing their venerable Amos and Andy show, a knock came on the door; it was Paley himself, with an astonishing offer: Paley achieved this rout with a legal agreement reminiscent of his contract that caused some NBC radio affiliates to jump ship and join CBS.

As a result of this, Paley got in something he had sought for 20 years: Radio continued to be the backbone of the company, at least in the early s, but it was "a strange, twilight period" where some cities had often multiple television stations which siphoned the audience from radio, while other cities such as Denver and Portland, Oregon had no television stations at all.

In those areas, as well as rural areas and some entire states, network radio remained the sole, nationally broadcast service. Gradually, as the television network took shape, radio stars began to migrate to the new medium.

Many programs ran on both media while making the transition. When CBS announced in that its radio operations had lost money, while the television network had made money, [91] it was clear where the future lay.

When the soap opera Ma Perkins went off the air on November 25, , only eight, relatively minor series remained. The network also continued to offer traditional radio programming through its weeknightly CBS Radio Mystery Theater , the lone sustained holdout of dramatic programming, from to , though shorter runs were given to the General Mills Radio Adventure Theater and the Sears Radio Theater in the s; otherwise, most new dramatic radio was carried on public and to some extent religious stations.

The station boasted the first regular seven-day broadcasting schedule in American television, broadcasting 28 hours a week.

W2XAB pioneered program development including small-scale dramatic acts, monologues, pantomime, and the use of projection slides to simulate sets.

Engineer Bill Lodge devised the first synchronized sound wave for a television station in , enabling W2XAB to broadcast picture and sound on a single shortwave channel instead of the two previously needed.

The station suspended operations on February 20, , as monochrome television transmission standards were in flux, and in the process of changing from a mechanical to an all-electronic system.

W2XAB returned to the air with an all-electronic system in from a new studio complex in Grand Central Station and a transmitter atop the Chrysler Building , broadcasting on channel 2.

The station went on the air at 2: During the World War II years, commercial television broadcasting was reduced dramatically.

Toward the end of the war, commercial television began to ramp up again, with an increased level of programming evident from to on the three New York television stations which operated in those years the local stations of NBC, CBS and DuMont.

But as RCA and DuMont raced to establish networks and offer upgraded programming, CBS lagged, advocating an industry-wide shift and restart to UHF for their incompatible with black and white color system; the FCC putting an indefinite "freeze" on television licenses that lasted until also did not help matters.

Only in , when NBC was dominant in television and black and white transmission was widespread, did CBS begin to buy or build their own stations outside of New York City in Los Angeles, Chicago and other major cities.

The rest of the stations would be acquired by CBS, either in an ownership stake or outright purchase. The "talent raid" on NBC of the mids had brought over established radio stars, who became stars of CBS television programs as well.

One reluctant CBS star refused to bring her radio show, My Favorite Husband , to television unless the network would recast the show with her real-life husband in the lead.

This was the making of the Ball-Arnaz Desilu empire, and became the template for series production to this day; it also served as the template for some television conventions that continue to exist including the use of a multiple cameras to film scenes , the use of a studio audience and the airing of past episodes for syndication to other television outlets.

When the quiz show scandals involving "rigged" questions surfaced in , Cowan was fired by CBS. As television came to the forefront of American entertainment and information, CBS dominated television as it once had radio.

During the Presidency of James T. Aubrey — , CBS was able to balance prestigious television projects befitting the Tiffany Network image , with more low culture , broad appeal programs.

This success would continue for many years, with CBS being bumped from first place only due to the rise of ABC in the mids. Perhaps because of its status as the top-rated network, during the late s and early s CBS felt freer to gamble with controversial properties like the Smothers Brothers Comedy Hour and All in the Family and its many spinoffs during this period.

Fred Silverman who would later head ABC , and then later NBC made the decision to cancel most of those otherwise hit shows by mid in what became colloquially referred to as the " Rural Purge ", with Green Acres cast member Pat Buttram remarking that the network cancelled "anything with a tree in it".

The majority of these hits were overseen by then East Coast vice president Alan Wagner. Eastern Time slot on Sundays in and became the first ever prime time television news program to enter the Nielsen Top 10 in By , ABC had run out of steam, NBC was in dire straits with many failed programming efforts greenlighted by Silverman during his tenure as network president a four-year run which began in , and CBS once more nosed ahead, courtesy of the major success of Dallas and its spin-off Knots Landing , as well as hits in Falcon Crest , Magnum, P.

The network sold its St. Consequently, collaboration between Paley and Tisch led to the slow dismissal of Wyman, with Tisch taking over as chief operating officer , and Paley returning as chairman.

The network was also still getting decent ratings for 60 Minutes , Dallas and Knots Landing ; however, the ratings for Dallas were a far cry from what they were in the early s.

Under network president Jeff Sagansky, the network was able to earn strong ratings from new shows Diagnosis: Murder ; Touched by an Angel ; Dr.

Quinn, Medicine Woman ; Walker, Texas Ranger , Picket Fences and a resurgent Jake and the Fatman during this period, and CBS was able to reclaim the first place crown briefly, in the —93 season ; however, a drawback for the network during this time-frame was that its programming slate skewed towards an older demographic than ABC, NBC or even Fox, with its relatively limited presence at that time; a joke even floated around that CBS was "the network for the living dead" during this period.

Despite having success with Late Show with David Letterman , saw the network suffer to a time where television changed forever.

The network lost the rights to two major sports leagues: Meego and Hines were cancelled by November, while Family Matters and Step by Step were put on hiatus and ended their runs in the summer of Another turning point for CBS came in the summer of when it debuted the summer reality shows Survivor and Big Brother , which became surprise summer hits for the network.

Eastern Time; it also moved the investigative crime drama CSI which had debuted that fall in the Friday 9: The decade also saw CBS finally make ratings headway on Friday nights, a perennial weak spot for the network, with a focus toward drama series such as Ghost Whisperer and the relatively short-lived but critically acclaimed Joan of Arcadia.

CBS retook its place as the top-rated network in the —09 season , where it has remained every season since. Meanwhile, the Lorre-produced series it overtook for the position, Two and a Half Men , saw its ratings decline to respectable levels for its final four seasons following the firing of original star Charlie Sheen due to a dispute with Lorre and the addition of Ashton Kutcher as its primary lead.

Until , CBS ranked in second place among adults , but after the ratings declines Fox experienced during the —13 fall season , the network was able to take the top spot in the demographic as well as in total viewership for the fifth year in a row by the start of New Orleans and Scorpion.

Most of the newscasts featured Hubbell reading a script with only occasional cutaways to a map or still photograph.

When Pearl Harbor was bombed on December 7, , WCBW which was usually off-the-air on Sundays to give the engineers a day off , took to the air at 8: The national emergency even broke down the unspoken wall between CBS radio and television.

As CBS wrote in a special report to the FCC, the unscheduled live news broadcast on December 7 "was unquestionably the most stimulating challenge and marked the greatest advance of any single problem faced up to that time".

Additional newscasts were scheduled in the early days of the war. In May , WCBW like almost all television stations sharply cut back its live program schedule and cancelled its newscasts, as the station temporarily suspended studio operations, resorting exclusively to the occasional broadcast of films.

This was primarily due to the fact that much of the staff had either joined the service or were redeployed to war-related technical research, and to prolong the life of the early, unstable cameras which were now impossible to repair due to the lack of parts available during wartime.

In May , as the war began to turn in favor of the Allies, WCBW reopened its studios and resumed production of its newscasts, which were briefly anchored by Ned Calmer , and then by Everett Holles.

Airing every weeknight at 7: This journalistic tour-de-force was under the direction of Edmund A. In , the nightly newscast was retitled Douglas Edwards with the News , and the following year, it became the first news program to be broadcast on both coasts, thanks to a new coaxial cable connection, prompting Edwards to use the greeting, "Good evening everyone, coast to coast" to begin each edition.

Although CBS Television was the first with a working color television system, the network lost out to RCA in , due in part because the CBS color system was incompatible with existing black-and-white sets.

The Nutcracker telecast was based on the famous production staged annually since in New York, and performed by the New York City Ballet.

CBS would later show two other versions of the ballet, a semi-forgotten one-hour German-American version hosted by Eddie Albert , shown annually for three years beginning in , and the well-loved Mikhail Baryshnikov production from to this production later moved to PBS.

Beginning in , The Wizard of Oz , now telecast by CBS as a family special in its own right after the cancellation of Ford Star Jubilee , became an annual tradition on color television.

From to , the CBS television network limited its color broadcasts to only a few special presentations such as The Wizard of Oz , and only then if the sponsor would pay for it.

Red Skelton was the first CBS host to telecast his weekly programs in color, using a converted movie studio, in the early s; he tried unsuccessfully to persuade the network to use his facility for other programs, and was then forced to sell it.

Color was being pushed hard by rival NBC; even ABC had several color programs, beginning in the fall of ; however, those were limited because of financial and technical issues that the network was going through at the time.

One particularly notable television special aired by CBS during this era was the Charles Collingwood-hosted tour of the White House with First Lady Jackie Kennedy , which was broadcast in black-and-white.

Beginning in , at least one CBS show, The Lucy Show , began filming in color at the insistence of its star and producer Lucille Ball ; she realized that color episodes would command more money when they were eventually sold into syndication, but even it was broadcast in black and white through the end of the —65 season.

This would all change by the mids, when market pressure forced CBS Television to begin adding color programs to its regular schedule for the —66 season and complete the transition to the format during the —67 season.

A notable exception was The Twentieth Century , which consisted mostly of newsreel archival footage, though even this program used at least some color footage by the late s.

CBS acquired the new color broadcasting equipment from Philips which bore the Norelco brand name at that time. This version, starring Lesley Ann Warren and Stuart Damon in the roles formerly played by Julie Andrews and Jon Cypher , was shot on videotape rather than being telecast live, and would become an annual tradition on the network for the next nine years.

However, the network quickly realized their mistake in allowing what was then one of its prime ratings winners to be acquired by another network, and by , CBS reacquired the television rights to the film, with the network continuing to broadcast it through the end of Thereafter, it was broadcast on the night before Thanksgiving.

During the s and early s, CBS operated a CBS-Columbia division, manufacturing phonographs, radios and television sets; however, the company had problems with product quality, which partly hindered any possibility of success in that field.

During the s, CBS began an effort to diversify its portfolio, and looked for suitable investments. In , it acquired electric guitar maker Fender from Leo Fender , who agreed to sell his company due to health problems.

The purchase also included that of Rhodes electric pianos, which had already been acquired by Fender. This and other acquisitions led to a restructuring of the corporation into various operating groups and divisions; the quality of the products manufactured by these acquired companies fell dramatically, resulting in the terms "pre-CBS" to refer to products of higher, sought after quality and "CBS" for products of mass-produced lower quality.

As William Paley aged, he tried to find the one person who could follow in his footsteps. However, numerous successors-in-waiting came and went.

When CBS faltered, underperforming units were given the axe. Among the first properties to be jettisoned was the Columbia Records group, which had been part of the company since Columbia Records was acquired by CBS in Sony now uses Columbia Records as a label name in all countries except Japan, where Sony Records remains their flagship label.

In , it acquired the majority of the publications owned by Ziff Davis. CBS sold its book publishing businesses in It is widely held that, between and , the quality of Fender guitars and amplifiers declined significantly.

The other musical instrument manufacturing properties were also liquidated. CBS made a brief, unsuccessful move into film production in the late s, through the creation of Cinema Center Films.

This profit-free unit was shut down in ; the distribution rights to the Cinema Center library today rest with Paramount Pictures for home video via CBS Home Entertainment and theatrical release, and with CBS Television Distribution for television syndication most other ancillary rights remain with CBS.

In , CBS Corporation announced its intent to get back into the feature film business, slowly launching CBS Films and hiring key executives in the spring of to start up the new venture.

By the early s, profits had fallen as a result of competition from cable television and video rentals, and in consequence of the high cost of programming.

Laurence Tisch lost interest and sought a new buyer. In the mids, CBS formed an affiliate relationship with Westinghouse Electric Corporation as a partial result of losing many longtime affiliates owned by New World Communications through an affiliation agreement with Fox that New World signed in May In , Westinghouse signed a long-term deal to affiliate all five of its television stations with CBS.

As of [update] , Westwood One continues to distribute CBS radio programming, but as a self-managed company that put itself up for sale and found a buyer for a significant amount of its stock.

To underline the change in emphasis, all non-entertainment assets were put up for sale. Following completion of this effort in , Viacom became the second-largest entertainment company in the world.

Having assembled all the elements of a communications empire, Viacom found that the promised synergy was not there; in , Viacom announced that it would split the company into two separately operated but commonly controlled entities.

The network provides 22 hours of prime time programming to affiliated stations Monday through Saturdays from 8: Eastern and Pacific 7: Daytime programming is also provided from The show received a Peabody Award.

CBS Sports programming is also provided weekend afternoons at any time between Due to the unpredictable length of sporting events, CBS will occasionally delay scheduled primetime programs to allow the programs to air in their entirety this is particularly prevalent on Sunday evenings during the NFL season, on weeks when CBS is scheduled to broadcast a late afternoon game.

As of [update] , CBS is the only commercial broadcast network that continues to broadcast daytime game shows. Past game shows that have had both daytime and prime time runs on the network include Beat the Clock , To Tell the Truth and Password.

CBS broadcast the live-action series Captain Kangaroo on weekday mornings from to , and on Saturdays through From to , CBS News produced a series of one-minute segments titled In the News , which aired between other Saturday morning programs.

In September , CBS began contracting the time period out to other companies to provide programming and material for its Saturday morning schedule.

Following the Viacom-CBS split that resulted in the network deciding to discontinue the Nickelodeon content deal, in March , CBS entered into a three-year agreement with DIC Entertainment which was acquired later that year by the Cookie Jar Group , which assumed the rights to the deal to program the Saturday morning time slot [] [] as part of a deal that included distribution of select tape-delayed Formula One auto races.

On February 24, , it was announced that CBS renewed its contract with Cookie Jar for another three seasons, running through On July 24, , CBS entered into an agreement with Litton Entertainment which already programmed a syndicated Saturday morning block exclusive to ABC stations and would later produce a block for CBS sister network The CW that debuted the following year to launch a new Saturday morning block featuring live-action reality-based lifestyle, wildlife and sports series.

CBS was the original broadcast network home of the animated primetime holiday specials based on the Peanuts comic strip, beginning with A Charlie Brown Christmas in Over 30 holiday Peanuts specials each for a specific holiday such as Halloween were broadcast on CBS from that time until , when the broadcast rights were acquired by ABC.

CBS also aired several primetime animated specials based on the works of Dr. Seuss Theodor Geisel , beginning with How the Grinch Stole Christmas in , as well as several specials based on the Garfield comic strip during the s which led to Garfield getting his own Saturday morning cartoon on the network, Garfield and Friends , which ran from to All of these animated specials, from to , began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering the ITC Avant Garde typeface, widely used in the s, was used for the title logo.

The word "SPECIAL", in all caps and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion which was edited incidental music from the CBS crime drama Hawaii Five-O , titled "Call to Danger" on the Capitol Records soundtrack LP.

This opening sequence appeared immediately before all CBS specials of the period such as the Miss USA pageants and the annual presentation of the Kennedy Center Honors , in addition to animated specials this opening was presumably designed by, or under the supervision of, longtime CBS creative director Lou Dorfsman , who oversaw print and on-air graphics for CBS for nearly 30 years, replacing William Golden , who died in Telecast every few months between and , first in black-and-white and then broadcast in color beginning in , these programs introduced millions of children to classical music through the eloquent commentaries by Maestro Bernstein.

The specials were nominated for several Emmy Awards including two wins in an later in , [] and were among the first programs ever broadcast from Lincoln Center for the Performing Arts.

Eastern Time in the U. It was so successful that CBS repeated it a mere two months later by popular demand, this time on videotape, rather than live.

In later years, the program was shown as a standalone special on PBS; the current DVD of the telecast omits the commentary by Charles Kuralt , but includes additional selections not heard on the CBS telecast.

The program was a concert commemorating the re-opening of Carnegie Hall after its complete renovation. It featured, along with luminaries such as Leonard Bernstein, popular music artists such as Frank Sinatra.

Based upon the classic French fairy tale of the same title , it is the only Rodgers and Hammerstein musical ever to have been written for television.

It was originally broadcast live in color on CBS on March 31, as a vehicle for Julie Andrews, who played the title role; that broadcast was seen by over million people.

It was subsequently remade by CBS in , with Lesley Ann Warren, Stuart Damon, Ginger Rogers and Walter Pidgeon among its stars; the remake also included a new song, "Loneliness of Evening", which was originally composed in for South Pacific , but was not performed in that musical.

CBS was also the original broadcast home for the primetime specials produced by the National Geographic Society.

The Geographic series in the U. The specials have featured stories on many scientific figures such as Louis Leakey , Jacques Cousteau and Jane Goodall , that not only featured their work but helped make them internationally known and accessible to millions.

A majority of the specials were narrated by various actors, notably Alexander Scourby during the CBS run.

The success of the specials led in part to the creation of the National Geographic Channel , a cable channel launched in January as a joint venture between the National Geographic Society and Fox Cable Networks.

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Columbia Records was acquired by CBS in Sony now uses Columbia Records as a label name in all countries except Japan, where Sony Records remains their flagship label.

In , it acquired the majority of the publications owned by Ziff Davis. CBS sold its book publishing businesses in It is widely held that, between and , the quality of Fender guitars and amplifiers declined significantly.

The other musical instrument manufacturing properties were also liquidated. CBS made a brief, unsuccessful move into film production in the late s, through the creation of Cinema Center Films.

This profit-free unit was shut down in ; the distribution rights to the Cinema Center library today rest with Paramount Pictures for home video via CBS Home Entertainment and theatrical release, and with CBS Television Distribution for television syndication most other ancillary rights remain with CBS.

In , CBS Corporation announced its intent to get back into the feature film business, slowly launching CBS Films and hiring key executives in the spring of to start up the new venture.

By the early s, profits had fallen as a result of competition from cable television and video rentals, and in consequence of the high cost of programming.

Laurence Tisch lost interest and sought a new buyer. In the mids, CBS formed an affiliate relationship with Westinghouse Electric Corporation as a partial result of losing many longtime affiliates owned by New World Communications through an affiliation agreement with Fox that New World signed in May In , Westinghouse signed a long-term deal to affiliate all five of its television stations with CBS.

As of [update] , Westwood One continues to distribute CBS radio programming, but as a self-managed company that put itself up for sale and found a buyer for a significant amount of its stock.

To underline the change in emphasis, all non-entertainment assets were put up for sale. Following completion of this effort in , Viacom became the second-largest entertainment company in the world.

Having assembled all the elements of a communications empire, Viacom found that the promised synergy was not there; in , Viacom announced that it would split the company into two separately operated but commonly controlled entities.

The network provides 22 hours of prime time programming to affiliated stations Monday through Saturdays from 8: Eastern and Pacific 7: Daytime programming is also provided from The show received a Peabody Award.

CBS Sports programming is also provided weekend afternoons at any time between Due to the unpredictable length of sporting events, CBS will occasionally delay scheduled primetime programs to allow the programs to air in their entirety this is particularly prevalent on Sunday evenings during the NFL season, on weeks when CBS is scheduled to broadcast a late afternoon game.

As of [update] , CBS is the only commercial broadcast network that continues to broadcast daytime game shows. Past game shows that have had both daytime and prime time runs on the network include Beat the Clock , To Tell the Truth and Password.

CBS broadcast the live-action series Captain Kangaroo on weekday mornings from to , and on Saturdays through From to , CBS News produced a series of one-minute segments titled In the News , which aired between other Saturday morning programs.

In September , CBS began contracting the time period out to other companies to provide programming and material for its Saturday morning schedule.

Following the Viacom-CBS split that resulted in the network deciding to discontinue the Nickelodeon content deal, in March , CBS entered into a three-year agreement with DIC Entertainment which was acquired later that year by the Cookie Jar Group , which assumed the rights to the deal to program the Saturday morning time slot [] [] as part of a deal that included distribution of select tape-delayed Formula One auto races.

On February 24, , it was announced that CBS renewed its contract with Cookie Jar for another three seasons, running through On July 24, , CBS entered into an agreement with Litton Entertainment which already programmed a syndicated Saturday morning block exclusive to ABC stations and would later produce a block for CBS sister network The CW that debuted the following year to launch a new Saturday morning block featuring live-action reality-based lifestyle, wildlife and sports series.

CBS was the original broadcast network home of the animated primetime holiday specials based on the Peanuts comic strip, beginning with A Charlie Brown Christmas in Over 30 holiday Peanuts specials each for a specific holiday such as Halloween were broadcast on CBS from that time until , when the broadcast rights were acquired by ABC.

CBS also aired several primetime animated specials based on the works of Dr. Seuss Theodor Geisel , beginning with How the Grinch Stole Christmas in , as well as several specials based on the Garfield comic strip during the s which led to Garfield getting his own Saturday morning cartoon on the network, Garfield and Friends , which ran from to All of these animated specials, from to , began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering the ITC Avant Garde typeface, widely used in the s, was used for the title logo.

The word "SPECIAL", in all caps and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion which was edited incidental music from the CBS crime drama Hawaii Five-O , titled "Call to Danger" on the Capitol Records soundtrack LP.

This opening sequence appeared immediately before all CBS specials of the period such as the Miss USA pageants and the annual presentation of the Kennedy Center Honors , in addition to animated specials this opening was presumably designed by, or under the supervision of, longtime CBS creative director Lou Dorfsman , who oversaw print and on-air graphics for CBS for nearly 30 years, replacing William Golden , who died in Telecast every few months between and , first in black-and-white and then broadcast in color beginning in , these programs introduced millions of children to classical music through the eloquent commentaries by Maestro Bernstein.

The specials were nominated for several Emmy Awards including two wins in an later in , [] and were among the first programs ever broadcast from Lincoln Center for the Performing Arts.

Eastern Time in the U. It was so successful that CBS repeated it a mere two months later by popular demand, this time on videotape, rather than live.

In later years, the program was shown as a standalone special on PBS; the current DVD of the telecast omits the commentary by Charles Kuralt , but includes additional selections not heard on the CBS telecast.

The program was a concert commemorating the re-opening of Carnegie Hall after its complete renovation. It featured, along with luminaries such as Leonard Bernstein, popular music artists such as Frank Sinatra.

Based upon the classic French fairy tale of the same title , it is the only Rodgers and Hammerstein musical ever to have been written for television.

It was originally broadcast live in color on CBS on March 31, as a vehicle for Julie Andrews, who played the title role; that broadcast was seen by over million people.

It was subsequently remade by CBS in , with Lesley Ann Warren, Stuart Damon, Ginger Rogers and Walter Pidgeon among its stars; the remake also included a new song, "Loneliness of Evening", which was originally composed in for South Pacific , but was not performed in that musical.

CBS was also the original broadcast home for the primetime specials produced by the National Geographic Society.

The Geographic series in the U. The specials have featured stories on many scientific figures such as Louis Leakey , Jacques Cousteau and Jane Goodall , that not only featured their work but helped make them internationally known and accessible to millions.

A majority of the specials were narrated by various actors, notably Alexander Scourby during the CBS run. The success of the specials led in part to the creation of the National Geographic Channel , a cable channel launched in January as a joint venture between the National Geographic Society and Fox Cable Networks.

John Charles Daly hosted the show from to , succeeded by Bob Barker from to at which point Barker, an animal rights activist who eventually convinced producers of The Price Is Right to cease offering fur coats as prizes on the program, quit in a dispute over their use , Alan Thicke in , Dick Clark from to , and Bob Goen from to On June 1, , it was announced that Elvis Presley had signed a deal with CBS to appear in a new television special.

As of April [update] , CBS has 16 owned-and-operated stations, and current and pending affiliation agreements with additional television stations encompassing 49 states, the District of Columbia, two U.

Vincent and the Grenadines. On September 1, , when ABC converted to a This continued for CBS until September 24, when the network converted its on-screen graphical elements to a The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible Golden died unexpectedly in , and was replaced by one of his top assistants, Lou Dorfsman , who would go on to oversee all print and on-air graphics for CBS for the next 30 years.

The CBS eye has since become an American icon. The eye logo has frequently been copied or borrowed by television networks around the world.

Unlike most network campaign promos, the full-length version of "Share the Spirit" not only showed a brief clip preview of each new fall series, but also utilized CGI effects to map out the entire fall schedule by night.

However, the new graphic motif was a swirling or "swishing" blue line, that was used to represent "the spirit. The goal was to convey a more sensual, new-age image through distinguished, advanced-looking computer graphics and soothing music, backgrounding images and clips of emotionally powerful scenes and characters.

The initial version was a very ambitious campaign that attempted to elevate CBS out of last place among the major networks ; the motif centered around network stars interacting with each other in a remote studio set, getting ready for photo and television shoots, as well as for the new season on CBS.

For the —91 season , the campaign featured a new jingle performed by The Temptations , which offered an altered version of their hit " Get Ready ".

In , the network introduced a campaign entitled "Only CBS," in which network promotions proclaim several unique qualities it has the slogan was also used in program promotions following the announcement of the timeslot of a particular program.

Especially during the s, CBS as well as its two major network competitors, NBC, and ABC, utilized elaborate promos during the summer months to promote their upcoming fall schedules.

CBS programs are shown outside the United States, through various branded international networks and content agreements, and in two North American countries, through U.

Prior to the acquisition, CBS had long been a major supplier of international programs to the network. Entertainment and non-breaking news programming is shown day and date on a one-day tape delay , as Guam is located on the west side of the International Date Line for example, NCIS , which airs on Tuesday nights, is carried Wednesdays on KUAM-LP, and is advertised by the station as airing on the latter night in on-air promotions , with live programming and breaking news coverage airing as scheduled, meaning live sports coverage often airs early in the morning.

In Hong Kong , the CBS Evening News was broadcast live during the early morning hours on ATV; networks in that country maintains agreement to rebroadcast portions of the program 12 hours after the initial broadcast to provide additional content in the event that their affiliates have insufficient news content to fill time during their local news programs.

These channels were shut down in late November The controversy raised questions about the legal roles in decision-making and whether journalistic standards should be compromised despite legal pressures and threats.

The decision nevertheless sent shockwaves throughout the television industry, the journalism community, and the country.

The "Best in Show" award was instead given to the Razer Edge tablet. On September 9, , The New Yorker reported that six additional women in addition to the six original women reported in July had raised accusations against Moonves, going back to the s.

From Wikipedia, the free encyclopedia. American broadcast television network. This article is about the broadcasting network.

For other uses, see CBS disambiguation. For other uses, see CBS Television disambiguation. This section needs additional citations for verification.

Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.

The New York Times. The New York Times Company. Retrieved March 12, Ten color receivers are being installed on the ground floor of the former Tiffany building at Fifth Avenue, near Thirty-seventh Street, where several hundred persons can be accommodated for each presentation".

A Tower in Babel: A History of Broadcasting in the United States to Retrieved July 29, Look Now, Pay Later: The Rise of Network Broadcasting. The Powers That Be.

A History of Broadcasting in the United States, — Barnouw, Golden , p. Retrieved February 11, Museum of Broadcast Communications. Archived from the original on September 22, The Encyclopedia of Old-Time Radio.

Securities and Exchange Commission. Retrieved October 22, Retrieved July 30, Archived from the original on September 3, A Cultural History of an American Icon.

Oxford University Press US. Retrieved March 23, Retrieved June 22, A concise history of American broadcasting 2nd ed. Archived from the original on November 14, An analysis of the NFL possession of the decade".

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